We get asked here four or five times a day, “So why should I use VibeAgent instead of, say, Orbitz or Expedia?”

I guess the answer to that question is so obvious to those of us that work in online travel, because we understand the intricacies of how the industry works.

But to you, the everyday traveler, this might not be so obvious. You just want to stay in a great hotel at the best available rate. And who can blame you! Why pay more than the guy down the hall staying in the same room?!

So, give me a few minutes of your time to lay out the case for Hotel Meta-Search. Keep reading, and I promise that what you’ll learn will save you thousands of dollars in hotel room fees, and make each and every one of your future hotel stays significantly more enjoyable.

VibeAgent searches each of our partner sites every time you use our site. This provides you with five major benefits, which I detail further below. They include: price; selection; room availability; time; and personalized recommendations.

PRICE
Expedia, Travelocity, Orbitz, Hotels.com, Priceline - each of these sites are what is called an Online Travel Agency, or OTA. Each OTA goes out and signs agreements directly with hotels and hotel chains to distribute their inventory on the OTA’s site. They each negotiate their commissions and specific agreements separately.

There are lots and lots of OTAs out there. You’ve probably heard of the brands I just listed, but you might not have heard of smaller niche OTAs such as TravelWorm or Agoda or Skoosh. Some of these smaller niche OTAs focus on specific hotel segments, such as independent hotels, or luxury hotels, or hotels in Las Vegas or Asia. Because they specialize, they can often negotiate even better rates for some types of hotels than the larger, more recognized OTA brands.

Also, there are two major room types in the industry; Net Rate rooms, and GDS (Global Distribution System) rooms. Net Rate rooms are negotiated specifically between the OTA and the hotel supplier. They vary from site to site. GDS rooms are rooms that are distributed via the big global distribution systems such as Sabre and Amedeus, and each OTA has access to the same rates.

So, one OTA may have negotiated a customized agreement - a Net Rate - directly with a specific hotel, whereas another OTA only has access to that hotel’s GDS room rates. In addition, an OTA may negotiate access to a specific room type (say, suites), or last minute rooms, or rooms on specific dates, etc., whereas another OTA doesn’t have the same agreement.

The bottom line is, there are lots of reasons why one OTA’s rates for a particular hotel may be different than another OTA’s rates for the same hotel. So, why would you want to risk booking a room from one OTA, when you might be able to get a better rate on the same exact room from another OTA?

Enter the direct booking channel. One thing you don’t find on OTA sites is the ability to book directly with the hotel’s web site. As hoteliers increasingly seek to have customers book directly through them, this is becoming a more competitive channel for consumers. At VibeAgent, we’ve partnered with many of the leading hotel chains, and continue to develop new relationships. We hope to be able to provide a direct booking channel to a significant percentage of our 150,000 by the end of this year. If you’re a hotelier looking to list yourself on our search engine, click the For Hoteliers link at the bottom of our site.

Because VibeAgent searches over 30 leading travel sites every time you use our site, we can show you rates from multiple OTAs for the same hotel all on one page. The rates you see on VibeAgent are the exact rates you’d find if you searched each of our partners’ sites directly. So, by using VibeAgent’s hotel search you can be sure you’re getting the best price for the room that you’re going to book.

SELECTION
But it’s not just about pricing. Our largest partner has rates and availability for about 65,000 hotels. Because VibeAgent aggregates rates and availability from over 30 partner sites, we actually can show you rates and availability for over 150,000 hotels, more than twice as many hotels as our largest booking partner!

Remember, some of the OTAs we’ve partnered with focus on specific niches, like hotels in Las Vegas or Europe or Asia or high-end hotels or independent hotels. So when you search on VibeAgent, you’ll gain access to a much larger selection of hotels than you would searching any of our partners’ sites individually.

ROOM AVAILABILITY
As we discussed earlier, there are two major room types; GDS rooms and Net Rate rooms. While GDS rooms are centrally distributed on a first-come, first-serve basis, Net Rate rooms are distributed according to the individual agreements negotiated between an OTA and the hotel supplier. So, during busy periods, it is possible that a hotel’s GDS inventory is sold out, while a specific OTA still has availability through their Net Rate rooms. Using VibeAgent, a hotel is more likely to have availability than if you searched our partners’ sites individually.

TIME
Your time is valuable, and we know that! How long would it take you to search each of our partners’ sites individually to find the perfect hotel at the best available rate? Hours! In fact, the average travel consumer visits 4 to 10 sites every time they are looking for a hotel room.

VibeAgent’s proprietary meta-search technology and matching algorithm solves this problem by searching our partner sites and integrating their rates and availability all in one place, so you only have to come to one site - VibeAgent.com!

PERSONALIZED RECOMMENDATIONS
Finally, here’s an advantage that’s unique to VibeAgent. You can register on our site, and then post and share hotel reviews with your friends. We’ll keep track of your hotel preferences, and your friends’ hotel preferences, and integrate these social recommendations in how we display your hotel search results. So, if a friend of yours highly recommends a hotel in Paris, the next time do a search on VibeAgent for Paris, the hotel your friend recommends will appear at the top of the list of results along with a direct link to their hotel review.

Using VibeAgent, you can also tag your ideal hotel experience (e.g. Romantic, Stylish hotel with a Spa) and we’ll prioritize your search results accordingly. This way you can be sure you’re staying in the perfect hotel for you.

So, in conclusion, why wouldn’t you use VibeAgent for all your hotel searches? We hope you’ll think of us the next time you’re researching or booking a hotel room online, and feel free to help us spread the word.